To plan and execute an SEO strategy on your blog and generate organic and quality traffic, your content must first be relevant to a certain group of people. The question now is how to make these people find your content.
Google’s first page. This is the most desired positions today!
But, with the competition increasingly fierce, a question that hangs in the air is: How to guarantee this positioning? And most importantly, how to stay in it?
We can say that the answer lies in planning and executing an SEO strategy.
SEO – Search Engine Optimization, is a group of actions that aims to optimize websites, web pages and blogs, with the objective of generating excellent organic results, increasing traffic, authority and improving positions in searches.
And who doesn’t want to achieve free clicks and have more people accessing your site, right?
Unfortunately, just being present on the internet, with an electronic address (be it website, blog or e-commerce), is no longer enough to be on the first page of search engines. In the era of digital transformation, increased competition is an undeniable reality.
And, therefore, it becomes increasingly necessary to invest in specific strategies to optimize the page and ensure good positioning.
Planning an effective SEO strategy
1st step – Define the content persona and focus
Before starting any planning, it is essential to define who the audience is with whom you want to communicate. But, a simple definition of target audience is still very broad and is no longer sufficient when it comes to digital marketing strategy.
For more efficient results it is recommended to draw a more specific profile, with semi-fictional representation of the ideal client – the persona.
This definition lets you know exactly who you are talking to and how to communicate your content. It also makes clear the understanding of how such people will be able to search for content.
Therefore, it is possible to write targeted content, with appropriate keywords, which will allow you to reach, specifically, those who are interested in the subject you are addressing.
2nd step – Keyword research
This is perhaps the most important step in planning and executing an SEO strategy.
In order to obtain organic traffic, it is essential to make relevant content available to someone that is looking for it, either on the blog or on the website’s institutional content.
But still, that content needs something more.
Your content will only be found if the correct keywords are used, the ones that your persona will probably use in search engine queries.
Following the same logic of assertiveness, to obtain a good conversion rate with paid traffic, it is essential to use keywords that your persona will seek.
Therefore, keyword search is fundamental to the success of the entire SEO strategy.
Performing the keyword research
To define the most relevant terms for your business you need to:
- Know the business persona very well
- Choose good keyword search tools
- Do a quantitative and comparative research of some keywords to define the best opportunities
- Choosing which keyword has the best search volume, but is also not too generic, increasing the chances of conversion.
Once you have a well-defined persona, it’s simpler to identify your problems and predict your search behavior and direction. The definition of keywords therefore ends up also serving as a direction for the content to be addressed.
3rd step – Analysis of Google results
The SEO planning phase should be well used to carry out detailed studies. One of the needs is to evaluate the Google results page for the main keyword – the SERP (Search Engine Results Page).
In this analysis, it is worth looking at the first 10 results on the first page, to identify which keywords are being used, and to collect more superficial metrics and data.
4th step – Competitor analysis
Continuing with the analysis of the first page of Google, the focus here is to observe the competitors.
It is recommended to identify how the competitors of a certain keyword are behaving, analyzing information such as the form of communication, how the words are being inserted in the content and the link, for example.
It is also worth noting data such as:
- Onpage errors, friendly URL, Title Tag and Meta Description
- Static or dynamic content
- Type of content
- Attendance on social networks, number of shares, share buttons
- Distribution of anchor texts
- Some existing tactic that can be punished.
The greater the knowledge, the more confidence you will have to build a more efficient and results-focused SEO strategy.
5th step – On Page Analysis
After analyzing the competitor, it’s time to “fix the house”, carefully analyzing your website itself.
On Page analysis can be the most time-consuming step, especially on sites with many pages, but it is a crucial step for SEO strategies to generate results.
At this stage, everything that is identified as a problem should be improved or corrected.
It is important to note:
- Canonical URL or 301 redirect from site.com to www.site.com (or vice versa)
- Sitemap, important to communicate to Google which pages are on the site, facilitating their indexing
- 404 errors, very common on pages of the website itself with the wrong link or some hyperlink that does not exist
6th step – Analysis of Links
The evaluation of the website links is important to identify where to focus, having a good basis for planning the Link Building strategy.
It is worth noting:
- Number of links
- Number of domains linking
- Anchor text of links
- Domain Authority
- Page Authority
- Citation Flow
- Trust Flow
- Types of links (image, text or other forms)
7th step – Follow-up and monitoring
After researching and planning the strategy, proceed with its execution, through the production of content and links.
In parallel, it is essential to continue with a constant monitoring of results and performance monitoring. This is a fundamental part of the success of your strategy.
I recommend that you follow the metrics and SEO KPIs, defined as relevant to the business, and record in reports to compare previous situations with the current one.
These are the essential steps to plan and execute an efficient and fully results-focused SEO strategy.
You saw in this article how to set up an SEO strategy to succeed on the internet.
You probably also noticed that the whole process takes time, research and analysis, but the competition is increasing and without proper planning, your site will hardly ever appear on the first pages.
SEO investment is a strategy that generates medium to long term results.
However, the results and gains are rewarding, both in relation to the positioning of the site in search engines and in relation to the conversion rate.
It is worth noting that SEO must be worked on constantly, always updating strategies to encourage increased results.
Now, it is not enough to know what SEO is, you need to put into practice everything you have learned so far. Start as soon as possible with what you already have.
You can learn more about what SEO is here .
Before creating your content, do a keyword search and also optimize the titles, the meta description, adjust the size of the content and each paragraph according to the SEO rules you saw here.
It is very important to remember that SEO changes all the time and, therefore, you need to be always up to date.
Google is constantly updating its algorithms and, if you don’t keep up with these changes, you run the great risk of falling behind.
And I bet that’s not what you want, right?